The Ripple Effect

Article in the Mindscape Section of the September 2017 Issue of Stayfit Magazine by Vinesh Sukumaran

The Ripple Effect is a phenomenon that occurs all around us and refers to how small changes that happen at a micro level have far greater implications and reach at a macro level than we could possibly imagine. The positive changes that people make in their own behavior will not just impact them but the people around them, their friends, relatives or colleagues, their environments and so on. And this is obviously true even of their negative behaviors.

The manner in which this works is that there are several factors at play when it comes to how we influence one another. One great explanation is through the role of mirror neurons. These are neurons in our brain that cause us to experience what people around us are going through even though we are not directly under the receiving end of the stimuli or situations that cause those experiences. For example when we see a person in real life or even on screen crying, we might get teary eyed or cry. Another big explanation is how we learn and develop new behaviors through the process of modeling others around us. Right from when we are little children, we tend to imitate others and through this imitation, we learn new skills, languages as well as typical reactions to different situations. This is also at play in the Ripple Effect. So what eventually happens is that when we demonstrate a certain behavior, others around us pick up traces of it and that gets passed on the people around them and it’s like the domino effect. Since most of the work that I do is with corporates, an example of the Ripple Effect that comes to mind is related to the corporate world. There are several companies, where the founder or the head of the company is at the center of the ripple that spreads all around him. For example, Richard Branson’s adventurous spirit and customer orientation percolates to the entire Virgin staff and even to the policies of the company. The no leave policy that they launched a couple of years ago gives the employees the freedom to work from where they want and to be on leave as and when they feel like, as long as their work gets done. Likewise, Google that was started by two PhD. Students from an ivy league has the practice of taking people who are also from premier educational institutions while Apple that was started by a college dropout boasts of enough examples of artists and poets who built their wonderful products.

My thoughts on this phenomenon are mostly related to how powerful it can be as a way to bring about change. Since you spread both your positive and negative behaviors and mindsets with the same intensity, there is a lot that you can do to ensure that the people and environments around you are positively impacted. If you don’t want to do anything else to make your life and the lives of people around you better, at least don’t spread negativity. In fact, doing nothing would be a far better contributor.

 

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